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Tag Archives: Business

Positioning is King
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Posted on October 21, 2012 by Andy FracicaOctober 21, 2012

How you position your business determines where it lives in the hearts and minds of your customers. Is positioning king? You be the judge. I am fond of saying marketing is all about perception. Positioning is the process of creating … Continue reading →

Posted in Marketing | Tagged Business, FedEx, Market segmentation, Mercedes Benz, positioning is king, Unique selling proposition, USP

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